DESIGN LANGUAGE GUIDELINES

Developing a cohesive design language for Donaldson

This project discusses the implementation of a consistent design language for Donaldson Company, a global leader in the filtration industry. The aim is to enhance the corporate identity and uniformity of their current product range. Through primary and secondary research, along with specific analyses, form characteristics were defined. These characteristics served as the foundation for a set of accompanying design features, which were tested on existing filters of Donaldson?s current product range. The findings indicate an improved coherent design language that aligns with Donaldson?s core values.